This TOOLKIT was developed by an Action Group of people with dementia to:
Help other people with dementia recognize and take action when they experience stigma and discrimination associated with dementia or memory loss.
Demonstrate the stigma and discrimination experienced by people with dementia so that those in supportive roles can be more empathetic and reflective of their contribution to perpetuating stigma and discrimination.
Help people recognize common experiences where they may feel discounted and judged as situations of stigma and discrimination occur.
Develop a range of ways of responding to situations of stigma and discrimination, respecting that every person living with dementia will be different in how they want to handle it, and will have their own skillset.
Build skills and competence in changing how society views and treats people with dementia.