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Newsletter December 2022

Updated: Jul 26, 2023


Taking Action Against Stigma and Discrimination

Associated with Dementia

As 2022 comes to a close, the flipping stigma team is looking back on the past year — who we have shared the toolkit with, the feedback we have received, and what this means for the next phase of the project.

Throughout 2022, the Flipping Stigma Toolkit was shared with many local British Columbia community members, organizations, and services. National and International conferences and online communication allowed for the toolkit to reach even further than our home province and our work is far from finished!

So far, the toolkit has reached 46 countries including: Canada, USA, Ireland, Chile, Australia, Namibia, South Africa, Brazil, Hong Kong and many more.


The Toolkit has also been internationally recognized in the World Health Organization's (WHO) Global Dementia Observatory Knowledge Exchange platform.

Click on the image to check it out!

Most recently, the Toolkit was reviewed as part of a community feedback session with the Maple Ridge Dementia Task Group; was used together with ASBC-led Dementia Friendly Communities content as a training for Vancouver Public Library staff including head librarians, accessibility, and human resources staff; and is being advertised in Keremeos, Cawston, Princeton, Hedley and Olalla at upcoming pilot Memory Cafés.


We are excited to share that in 2022,
the Flipping Stigma toolkit had 2,443 visitors
from all over the world.


The average time spent on the Toolkit in 2022 was 6 minutes and 47 seconds. Considering an average person spends 2 minutes on any website, this means visitors are interested in the content and taking the time to discover it.

THURSDAYS are the days with most traffic on the Toolkit, followed by Wednesdays and Tuesdays. And the day of the week with the most infrequent visits is Saturdays.

Of all the toolkit, people are most interested in the page RECOGNIZING STIGMA. However, the last page they visit before leaving is FLIPPING STIGMA IN ACTION, where they can watch some of the Action Group members sharing their story.


News and Events


Watch Donna, an Action Group Member, talking about stigma and living with dementia.

Hurry and don't miss this inspiring story!


Based on feedback received from various community stakeholders, the Flipping Stigma team is planning for updates and changes to be made.

Stay tuned for design and usability updates as well as some new content to come in the New Year!


In 2023, the Action Group plans to discuss content for a “guide” of some sort that will serve as a way to share with others how the Action Group works as a team. You will get a more behind the scenes understanding of who the Action Group is, how the toolkit was created, and more about the process of the toolkit’s creation and the Action Group’s communication over the past few years.

During a November Action Group meeting, one member remarked that “we have a responsibility, I guess, to be honest about our diagnosis if we’re asked about it...try and fit into the rest of the world cause they can’t fit into our world...”. This comment serves as a reminder of the Action Group’s purpose behind the creation of the Toolkit.


Learn more about the toolkit

FS Newsletter Dec 2022_Final
Download PDF • 41.27MB

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